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"The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren't actually making a purchase with their mobiles, they are often using them to research products and prices while shopping."

The number of Android devices may be growing like a weed, but when it comes to the ecoystem, not all is well.

Websites and mobile apps both frequently cram options into too-small parts of the screen, making items harder to understand.